CHALLENGE
Jaguar needed to introduce the all-new Type 01 — its first major step into a bold new era — to an audience with the credibility and influence to shape how it would be received, without losing 90 years of marque heritage in the process.
Hagerty × Jaguar
Introducing the Type 01 to the people who move the market.
IDEA
Agency 16B placed the Type 01’s exclusive first look inside Hagerty House during Monterey Car Week, reaching Hagerty’s Radius members — an invitation-only community of the brand’s most distinguished, ultra-high-net-worth collectors. A fireside chat between FlyHouse CEO Sandy Michelman and NBA legend Blake Griffin, alongside a Caviar & Champagne reception presented by Northern Trust, set the stage for the reveal.
Curating a new day of Old World wine into Artisans of Wine & Food.
THE BOCA RATON x ZACHYS
CHALLENGE
Artisans of Wine & Food had built its identity entirely around Napa Valley. Extending the festival into Old World wine meant adding a full day of new programming without diluting the flagship’s focus or its credibility with serious collectors.
IDEA
Agency 16B brought in Zachys as exclusive curator of an all-new European Wine Tasting Pavilion, giving The Boca Raton a credible entry point into Bordeaux, Burgundy, Champagne and Italy. More than 100 wines and the producers behind them — Château Pichon Baron, Château Lynch-Bages, Château Angelus, Louis Roederer and Antinori among them — anchor a new Sunday, paired with a Relais & Châteaux chef lunch.
CHALLENGE
At the outset, Sentient Jet had no formalized benefits platform to complement its core offering. The opportunity was to create something entirely new that could elevate the card ownership experience, reinforce loyalty, and deliver meaningful, differentiated value to a highly discerning, ultra-high-net-worth audience.
SENTIENT JET CARDOWNER BENEFITS GUIDE
Creating a benefits platform that defines what card ownership can be.
IDEA
Create and continuously evolve a category-defining Cardowner Benefits platform that delivers ongoing value through curated global partnerships, editorial-quality design, exclusive access, and integrated print, digital, and experiential touchpoints.
Turning an audience into a private membership community.
WORTH SELECT
CHALLENGE
Worth had built a strong HNW audience but needed an immersive layer to convert passive readership into active participation while unlocking brand-aligned commercial opportunities.
IDEA
Launch Worth Select as a membership-driven extension that transforms editorial authority into a trusted, experience-led community—integrating content, commerce, and curated access to drive real-world engagement and long-term value.
IGY TRIDENT PROGRAM
Creating a global access platform anchored in yachting, lifestyle, and partnership.
IDEA
Develop the Trident Program as a global platform that transforms IGY’s marina network into a connected lifestyle ecosystem, delivering consistent, partner-driven access, services, and experiences across every stage of the yachting journey worldwide.
CHALLENGE
IGY Marinas had built a leading global network of luxury destinations and sought to extend beyond infrastructure by enhancing experience, deepening loyalty, and unlocking new value through strategic partnerships.
Turning fashion storytelling into a gateway for ultra-luxury travel.
NEIMAN MARCUS × REGENT SEVEN SEAS CRUISES
CHALLENGE
Neiman Marcus sought to extend client relationships beyond retail through lifestyle engagement, while Regent Seven Seas Cruises aimed to reach a highly qualified UHNW audience in a curated, brand-aligned way.
IDEA
Build a partnership rooted in editorial storytelling that connects fashion and travel through authentic, narrative-driven content, leveraging real journeys to inspire engagement, align both brands, and drive consideration among a highly targeted UHNW audience.
BERGDORF GOODMAN × CAVIAR RUSSE
Bringing culinary luxury into the world of high fashion retail.
IDEA
Develop a VIC-focused partnership that integrates Caviar Russe into Bergdorf Goodman’s retail, dining, and experiential ecosystem—blending product, hospitality, and exclusive events to create a relationship-driven luxury platform for top clients.
CHALLENGE
Bergdorf Goodman sought to extend its luxury curation into culinary and experiential engagement beyond retail, while Caviar Russe aimed to reach a highly targeted affluent audience in a way that reinforces its premium lifestyle positioning.
FLEXJET × ISAIA
Aligning private aviation with the craftsmanship of Italian tailoring.
CHALLENGE
Flexjet sought to extend its Owner relationships beyond travel through lifestyle-driven touchpoints by partnering with a brand that reflects its commitment to precision, craftsmanship, and individuality while delivering meaningful value to a discerning global audience.
IDEA
Build a partnership with ISAIA that connects aviation and tailoring through exclusive products, performance-driven design, high-touch experiences, and storytelling—creating a seamless link between how Flexjet Owners travel and present themselves.
FAR NIENTE × THE CULTIVIST
Bringing together fine wine and the global art world through cultural programming.
IDEA
Build a culturally driven partnership that uses art as the connective thread between wine, place, and community—transforming Bella Union into an evolving hub of artist-led programming, immersive experiences, and storytelling that engages The Cultivist network and beyond.
CHALLENGE
Far Niente sought to evolve into more culturally relevant, experience-driven engagement, while The Cultivist aimed to extend its art-focused membership into immersive, cross-disciplinary environments beyond traditional spaces.
THE BOCA RATON × TEQUILA ENEMIGO
Using a luxury destination to introduce and scale a premium spirits partner.
CHALLENGE
The Boca Raton sought a culturally relevant premium spirits partner that could elevate its food, beverage, and member programming while integrating seamlessly into the guest experience.
IDEA
Embed Tequila Enemigo across The Boca Raton through property-wide programming, signature cocktails, immersive experiences, and integrated guest touchpoints that drive engagement, visibility, and long-term value.
NEIMAN MARCUS FANTASY GIFT GUIDE × HEDLEY STUDIOS
Turning an automotive icon into a collectible luxury statement.
IDEA
Position the Hedley Studios x Bugatti Baby II: Neiman Marcus Edition as a headline Fantasy Gift—blending automotive heritage, collectible design, and holiday storytelling to transform the vehicle into a high-visibility luxury artifact for collectors and top clients.
CHALLENGE
Neiman Marcus sought a visually striking, highly collectible Fantasy Gift that embodied rarity and cultural relevance, while introducing Hedley Studios to an ultra-affluent audience through elevated storytelling.
Extending ownership beyond the residence into a continuous travel experience.
TIMBERS RESORTS OWNER BENEFITS PROGRAM
CHALLENGE
Timbers Resorts sought to extend its luxury ownership experience beyond individual properties by creating a more seamless, globally connected lifestyle journey for owners.
IDEA
Develop an Owner Benefits Program that enhances how owners travel and live through curated partnerships, elevated services, and experience-driven benefits that extend the Timbers lifestyle across destinations and everyday moments.
ROLLS-ROYCE × MONTEREY CAR WEEK
Transforming automotive luxury into an immersive, living experience.
CHALLENGE
Rolls-Royce sought to transform its presence at Monterey Car Week into a more immersive and meaningful luxury experience for top clients beyond traditional vehicle display.
IDEA
Create a multi-layered experiential platform centered around the Rolls-Royce Villa combining private hospitality, curated events, bespoke vehicle showcases, immersive drives, and strategic luxury partnerships to bring the brand’s vision of modern luxury to life.
Extending the driving experience beyond the vehicle.
BMW × SEA ISLAND
CHALLENGE
Sea Island sought a premium brand partnership that could enhance the guest experience and deliver meaningful value, while BMW aimed to extend its lifestyle and performance philosophy beyond the vehicle itself.
IDEA
Create an integrated resort partnership that embeds BMW into the Sea Island guest journey through complimentary driving experiences, exclusive owner benefits, and lifestyle-driven touchpoints that connect movement, travel, and discovery.
THE BOCA RATON × HEDLEY STUDIOS
Transforming automotive icons into immersive, experiential art.
IDEA
Create an integrated automotive art experience that embeds Hedley Studios’ drivable collectible vehicles into The Boca Raton’s member and guest ecosystem through immersive driving activations, curated programming, and storytelling that transforms the resort into a platform for experiential luxury and cultural engagement.
CHALLENGE
The Boca Raton sought a culturally relevant experience that could deepen engagement with its affluent audience, while Hedley Studios aimed to elevate its handcrafted vehicles beyond product into immersive lifestyle and cultural experiences.
Bringing fashion into the heart of a cultural destination.
FESTIVAL NAPA VALLEY × NEIMAN MARCUS
CHALLENGE
Festival Napa Valley sought to expand its cultural platform into fashion, while Neiman Marcus aimed to engage an affluent, culturally driven audience beyond traditional retail.
IDEA
Develop an experiential partnership that integrates fashion into the festival through curated runway presentations, vineyard-based programming, and invitation-only events that connect style, wine, and culture within Napa Valley’s luxury lifestyle ecosystem.
